Making a difference with customer service
La Muse is a whimsical store just outside of DC offering unique American made gifts that amuse, inspire and intrigue.
In developing the store I knew there were some things I wanted to accomplish: 1. Support American artisans and small business 2. Offer gifts that have inspiring messages on them to help people speak their hearts 3. Give back to the community 4. The store should be a place where people would feel cheery or uplifted just by walking around inside and, most of all 5. La Muse must spread its share of happiness in our world by being a positive influence, however small, in people’s lives.
La Muse opened its doors on November 20, 2006 and I’m happy to say that I’ve been able to meet the above goals. I have dozens of stories that I can share but today’s story culminated in an email that I received this morning and is a perfect example of how we can make a difference by the way we interact with our customers.
I received a phone call from Trish of San Francisco. She called me and very excitedly said that her niece led her to my website. “Led you?” I asked. “Yes, she led me. You see, my niece, Kathy died last week and I was looking for a gift to send her husband, Walt. When I went to the computer I found your website and immediately saw something that perfectly describes their relationship. I know Kathy led me here and I have to get it and send it to Walt.”
Trish told me about Kathy and Walt. Kathy was young, only in her thirties and died of cancer. She and Walt were each other’s true love and best friend, they were soul mates. As Trish described their relationship it resonated with me and his heartbreak became personal.
Last week when the handmade wall tile arrived at my store I took pictures of it and sent them to Trish so she could see it. Then I asked if she’d like to include a personal message, “Why don’t you email me what you’d like to say and I will print it out on nice paper and include it with the gift?” I took extra care in wrapping this precious tile, I printed Trish’s note and included it and then I wrote my own personal message to Walt on a card. I closed up the box and wrote inspirational and uplifting messages in different color Sharpies all over the top of the box in hopes that one of those quotes would brighten Walt’s day.
This morning I received an email from Trish and Walt. In it they both described how much they not only loved the gift but the care and love I put into its delivery. It meant the world to them.
I had made a difference
1. Make the business of customer service as personal as possible.
2. Every customer is special. If you believe it, live it and breath it every day your customers will feel it. When your customers feel special they will tell someone else about your business.
3. Under promise and over deliver. Always set expectations a little lower than you know you can achieve - there is nothing like the 'wow' factor when your customer gets something faster, better or less expensively than you promised.
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